Karolin Lüders - PR expert, networker & founder of Little Stories Everywhere

Karolin loves the people business and the fast pace of the media world. At the same time, Karo also needs her happy places and grounding peace and quiet from time to time in order to transform her many ideas into very special communication projects. She has an unerring instinct for strong brands, unique products and inspiring personalities - and in particular a strong talent for networking and connecting the right people. When Karo can make others shine, she begins to shine herself.

She is always unconditionally committed to her clients and projects close to her heart in the areas of PR, media relations and brand communication. Karolin learned the PR trade directly within the company at Chopard in London and Munich before switching to the agency side as Head of Communication at SMF, an agency for digital solutions in Berlin. From 2013 to 2018, she worked at Waldburg PR, where she looked after renowned clients such as the Oetker Collection, Raffles and Castello di Reschio - primarily in the areas of luxury travel, hospitality and lifestyle communication.

As a mother of four, she not only manages her family like a pro, but also our communications agency Little Stories Everywhere, which was founded in summer 2022. With creative PR concepts, journalistic sensitivity and a passion for storytelling, she helps hotels, lifestyle and health brands to become visible - and to tell sustainable stories that really reach people.